NASA Reveals New Gateway Logo for Artemis Lunar Orbit Way Station

NASA’s Gateway program logo is "a bold look closely aligned with the Artemis brand."
NASA’s Gateway program logo is "a bold look closely aligned with the Artemis brand." (Image credit: NASA via collectSPACE.com)

NASA's effort to develop and deploy a small space station in orbit around the moon now has its own logo.

The agency's Johnson Space Center in Houston revealed the Gateway program logo in an update to its employee online newsletter on Tuesday (Sept. 17). The Gateway, which is sometimes referred to as the Lunar Gateway, is a component of NASA's Artemis program, which is focused on returning American astronauts — including the first woman — to the moon by 2024 before pushing onwards to Mars.

"It is a bold look closely aligned with the Artemis brand. The logo symbolizes NASA's efforts to go forward to the moon and on to Mars," wrote Deepthi Cauligi, a communications strategist, for Johnson Space Center's Roundup Reads.

More: NASA's Artemis Moon Program Explained
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The Gateway is intended to serve as a way station between Earth, lunar orbit and the moon's surface. The human-tended spacecraft will be a docking port for Orion spacecraft arriving from and returning to Earth, as well as a rendezvous point for lunar modules descending and ascending from the moon.

Comprised of a power and propulsion module and a habitat (at its initial, most basic configuration), the Gateway is planned for a highly-elliptical, eccentric orbit about the moon to enable access to a wide span of areas on the surface below, including Artemis' target at the lunar south pole.

Related: NASA's Grand Plan for the a Lunar Gateway Is to Start Small

Artist’s rendering of NASA's Gateway, which will serve as a home base for missions to the moon and ultimately Mars.  (Image credit: NASA)

The new logo represents the Gateway's near rectilinear halo orbit above the grey horizon of the moon with a white arch similar in appearance to the iconic Gateway Arch in St. Louis, Missouri. From within the arch, a path extends out to a red orb.

"The red pathway inside the arch signifies Gateway's role in forging a path from the moon to Mars," described Cauligi, "with the moon as a testbed for Mars and providing an opportunity to demonstrate new technologies necessary for crewed Mars missions. The other end of the pathway shows Mars in red, remaining a horizon goal."

Six white stars dotting the logo's dark blue background symbolize the six Apollo missions that were the first to land humans on the moon between July 1969 and December 1972.

The oval-shaped emblem is completed with the word "Gateway" stylized in white, except for the first "A," which is highlighted in red, signifying the Gateway's role in the Artemis program.

"Through the Artemis program, a new class of American moonwalkers will inspire people all over the world," Cauligi wrote.

The Gateway logo was revealed in conjunction with a new internal website, which will house all information related to Gateway and Gateway components for NASA employees.

NASA previously solicited for a graphic to represent its Gateway program to "be used in multiple ways internally at NASA, but will have the limited external/public use, if any." The contest, run on the Freelancer website from Nov. 26 to Dec. 10, 2018, received more than 500 entries. A winning design was chosen, but it did not resemble the logo now in use.

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Robert Z. Pearlman
collectSPACE.com Editor, Space.com Contributor

Robert Pearlman is a space historian, journalist and the founder and editor of collectSPACE.com, an online publication and community devoted to space history with a particular focus on how and where space exploration intersects with pop culture. Pearlman is also a contributing writer for Space.com and co-author of "Space Stations: The Art, Science, and Reality of Working in Space” published by Smithsonian Books in 2018. He previously developed online content for the National Space Society and Apollo 11 moonwalker Buzz Aldrin, helped establish the space tourism company Space Adventures and currently serves on the History Committee of the American Astronautical Society, the advisory committee for The Mars Generation and leadership board of For All Moonkind. In 2009, he was inducted into the U.S. Space Camp Hall of Fame in Huntsville, Alabama. In 2021, he was honored by the American Astronautical Society with the Ordway Award for Sustained Excellence in Spaceflight History.