Should I buy a camera on Black Friday 2024?

Sony A6700 camera with the screen flipped out on a tripod during black friday
(Image credit: Kimberley Lane)

Whether photography is your new hobby, you're curious to start learning, or you are a seasoned pro, cameras present one of the broadest ranges of brands and products in consumer tech.

With so much choice on the market, figuring out which camera is best for you is never easy. How many megapixels is enough? And what about lenses? That's why we have guides on the best cameras overall, the best cameras for astrophotography, and the best lenses for astrophotography.

And yet, with that extensive list of makes and models comes the opportunity for substantial deals as new models arrive and older ones get discounted (sometimes heavily) ahead of Black Friday, November 29, and Cyber Monday, December 2.

Should you buy a camera on Black Friday? There's a good chance the answer will be yes, if you are in the market for one, but there are some important caveats. Be sure to check out our Black Friday deals hub, where we've already started listing the best Black Friday deals on cameras, telescopes, binoculars, star projectors, and more.

What are the best Black Friday camera deals right now? 

Canon EOS R5
Editor's pick
Top camera deal
Canon EOS R5: was $3,899 now $2,799 at amazon.com

You can save a whopping $1100 on what we think is Canon's best-ever camera. It features 8K video and a 45MP sensor, not to mention the top-of-the-range autofocus system.

Nikon Z8 with NIKKOR Z 24-120mm f/4 S lens
Top camera deal
Nikon Z8 with NIKKOR Z 24-120mm f/4 S lens: was $5,096.95 now $4,396.95 at BHPhoto

Save $700 (up from last week's $400 discount) on our favorite mirrorless camera when you buy it with the NIKKOR Z 24-120mm f/4 S lens, great for a variety of uses from landscape to portraits. This bundle provides a great way to get started with professional photography.

Canon EOS R7
Canon EOS R7: was $1,499 now $1,299 at amazon.com

Save 13% on a mirrorless camera that, following our Canon EOS R7 review, we rated as one of the best cameras on the market. It's excellent for snapping on the go and vlogging in particular. It features 4K video capabilities, has a 34.4MP sensor and has outstanding autofocus and tracking features.

Note: Stock is low, so you'll have to act soon if you want this deal. This camera is also available at Walmart for less, although it's not technically a deal.

Nikon D850
Nikon D850: was $2,996.95 now $2,196.95 at BHPhoto

Save $800 (bigger than last week's $500 discount) on the best DSLR you can buy, the Nikon D850. The D850 really can (still) do it all, is the perfect camera for astrophotography and suits more generalist photographers who like to shoot a bit of everything. The same deal is available on Amazon and Adorama.

Sony A6600
Sony A6600: was $1,199 now $998 at amazon.com

Save $200 on the Sony A6600, a fantastic little APS-C mirrorless camera that punches well above its weight. It has a 24.2MP sensor, impressive autofocus and in-body image stabilization, which is unusual for a crop-sensor camera. You can read our full A6600 review here.

Canon EOS R8
Canon EOS R8: was $1,499 now $1,199 at BHPhoto

This early Black Friday deal saves $300 ($100 cheaper than last week) on the Canon EOS R8. Following our hands-on Canon EOS R8 review, we deemed it to be one of the best entry-level full-frame cameras out there.

Black Friday may be just over a month away but as you can see, there are already deals to be found, including a huge $1100 saving on the Canon EOS R5.

Earning an impressive four-and-a-half stars in our glowing Canon EOS R5 review, you can now pick the Canon EOS R5 up for less than $3000. It’s still an expensive camera, but a $1000 discount makes the pill easier to swallow.

If you're interested in a Canon but don’t want to pay that high a price, the Canon EOS R7 has seen $200 knocked off the price, and we rate that one highly, too. It's now $1299 at Amazon.

Why you should buy a camera on Black Friday 

Image of the Sony A7R V being held

The Sony A7R V is a camera that is desired by many photographers, but most are priced out. (Image credit: Kimberley Lane)

Cameras range widely in budget and effectiveness, and while there are some more affordable options, there's almost always a fantastic deal on a very pricey model. It is always worth doing your research into these models before diving in and parting with your cash.

Take the Nikon Z8, which we believe is the best camera overall on the market today, it was $5,096.95, now $4396.95 from B&H Photo and this includes a 24-120mm f/4 Lens. A $400 saving is nothing to be sniffed at.

Cameras can be very expensive, and it is hard to justify purchasing them at full price. With retailers battling to lure consumers to their online shopfronts, we will likely see more significant savings. Even if you aren't looking to purchase a camera any time soon, it is worth keeping an eye out to get an idea of what models are discounted regularly, as this may inform your purchasing decisions in the future.

Why you should wait to buy a camera 

Cameras are stocked at a wide range of stores, both physical and online. Unlike products like telescopes, they are typically popular year-round, so discounts could happen (or not) at any time. If you miss out on Black Friday, there are post-Christmas sales, Prime Days, and national holidays to circle on the calendar.

We've covered more in our Best time to buy a camera guide, but we keep our Camera deals hub updated all year round, making it a great place to start.

Remember, no matter how much you spend on a snazzy camera, if you've not learned the basics of photo composition, lighting, and the camera's mechanics, you may struggle to get the shots you’re hoping for, regardless of how 'good' the camera is. Learn some tips in our astrophotography for beginners guide.

With that in mind, while something like the Nikon Z8 is a fantastic camera, newcomers should probably start smaller (and cheaper). There's no one-size-fits-all for cameras, and you can expect to do a lot of learning whichever model you buy, regardless of when you buy it.

Then there's the question of whether you need a camera at all. Many people are happy enough to reach for one of the best camera phones for photography. They are small, convenient, and more capable with every release and update. It's now also easier than ever to edit photos with AI assistance.

Which cameras are likely to be discounted on Black Friday? 

The Canon R5 from above

The Canon EOS R5 has already seen a $1100 price reduction (see our deal link above). (Image credit: Jacob Little)

The trusty Nikon D850 saw a discount of almost $900 last year, another four-and-a-half star camera that, despite being a DSLR, we think is still one of the best around, as seen in our Nikon D850 review. It's currently dropped by $800 at B&H photo, which we predicted it would, but you may wish to hold on a little longer to see if we can beat last year's savings.

As with the D850, it's a good idea to watch for slightly older stock or models that have been superseded. While reaching straight for the newest model is always tempting, previous models often see significant drops, even if the physical and technical differences aren't that impressive. We awarded a four-and-a-half star rating to the Sony A7R IV in our review, and while Sony A7R V is newer to the market, it doesn't necessarily mean it is better for you. We found, for example, that it struggles with noise when shooting astro than its predecessor.

Check out our Black Friday 2024 deals page for discounts on telescopes, cameras, binoculars, star projectors, Lego and more.

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Lloyd Coombes

Lloyd is a long-time freelancer specializing in computer and gaming tech, with a particular focus on all thing Apple. You'll find him regularly testing the latest iPhone or iPad, and you can also find him writing about video games all over the internet. He also has an interest in virtual reality, which he has written about extensively. He's currently the Editor in Chief at GGRecon.com.

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